In a series of posts like this one, Dchar brings a little personality and dimension to 2D art on the #viraltiktok #fypシ゚viral #viraltiktokvideo ♬ original sound - preetgill In this TikTok, Dutch actor Nasrdin Dchar animatedly describes The Windmill at Wijk bij Duurstede by Jacob van Ruisdael in 60 seconds. A combo of young creators and influencers visit the museum and create video content marketers at the Rijksmuseum simply curate it. The Rijksmuseum in Amsterdam excels in its marketing in many ways, but one of the easiest and least resource-intensive is the way the museum leans into TikTok: by letting others do the work. Let other people create content for you, like the Rijksmuseum does Hashtags can make it very easy to jump into a conversation midstream. The moral of this story: Tune in to what people are already talking about, and take advantage of the hashtags they’re already sharing. The interesting thing to note about this particular TikTok is that it has absolutely nothing to do with the Empire State Building itself, but just cashed in on an existing cultural zeitgeist, and that’s a fairly easy thing to do on TikTok. This low-tech approach is cute and funny, and in the case of the Empire State Building’s post, which capitalized on the trending hashtag #redtaylorsversion and tagged Swift herself, it garnered over 289K views. For instance, behold this wonderful animation of Marie to Rickards hey big ben, txt ‘wyd’ to 274-16 □☎️ empirestatebuilding newyork nyc newyorkcity bigben ♬ original sound - Empire State Building While the Victoria and Albert Museum in London exhibits art, design, and performance from antiquity to the modern day – a highbrow premise – their TikTok feed is fun and playful, often taking famous works of art and “digitally vandalizing” them for laughs. Be playful, like the Victoria and Albert Museum Here are some of the museums we think are doing this extremely well, and how they’re doing it. The best way to succeed on TikTok is to quickly create organic content with a consistent tone of voice. More and more often, when people are looking for connection or entertainment, they turn to TikTok.” For this reason, TikTok frequently births content that goes viral and themes that are mimicked by creators all over the world. So, what does matter on TikTok? Entertainment.īracamontes explains, “While people still use Facebook, Instagram, and Twitter to share information, that’s not where original content is now, and it’s also not where the conversation is. They don’t care all that much about content quality and, in fact, as Bracamontes says, “When content is super polished it doesn’t perform as well on TikTok.” In fact, the social platform itself advises brands to “make TikToks, not ads.” This means you already have the resources you need to make TikToks for free. This is good news for museums on TikTok, because fans aren’t looking for expensive content you’d need to hire a consulting firm to produce. Its audience is hip to digital advertising, and TikTok users are looking for something more authentic – low-budget, improvised, on-the-go content. A fairly new social platform, it was born at least ten years after the original explosion of social media marketing. " The best way to go is organic creating a consistent tone of voice with a brand that’s raw, relatable, and not necessarily high production." - Tiqets Senior Creative Strategist Luis BracamontesĬreating content for museums on TikTok is not like creating content for other social platforms. If your museum is not on TikTok yet, what are you waiting for? If it’s fear of the unknown, here are some museums crushing it on TikTok to inspire you. This is a great opportunity for museums to maximize their marketing budget and reach new audiences.” And TikTok’s sophisticated algorithms make it very easy for people to find content they want – and by extension, for museums to share it.Īs Senior Creative Strategist Luis Bracamontes, who is in charge of Tiqets’ social media efforts, says: “Right now, TikTok is the main social media platform that can help you reach a broader (and often younger) crowd on a massive scale simply by focusing on organic content. ![]() The people TikTok reaches tend to be younger, and that’s key, because the Gen Z demographic is a coveted one for most museums. TikTok is still something (relatively) new, which means it’s easier to gain traction and build up reputation than it is on other social channels. Then there’s TikTok.įor museums, TikTok holds incredible marketing potential. ![]() The mainstream social media landscape offers less and less potential for organic reach, and paid boosted content is increasingly expensive and competitive. Social media might be a marketing goldmine for museums, but a lot of marketing managers make a huge mistake when they focus only on the “tried and true” platforms such as Facebook, Twitter, Instagram, and LinkedIn.
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